Creative agency branding and content
Conceptual copywriting and web & blog content for 5 O’Clock Creative branding agency
Copyediting for technical website
I copyedited and re-organised existing content from the client’s old website, adding to it where necessary, to help create their new website – that won GOLD at the 2019 Hermes Creative Awards.
Dental website and blog content
I wrote the website and blog content for one of the UK’s largest NHS & private dental practices, 543 Dental Centre, from September 2016 to April 2019.
Branding for marketing agency
Conceptual branding and copywriting for boutique start-up marketing agency
Copy for dental marketing agency advert
Copywriting to advertise a dental marketing agency, playing on the concept of a ‘white filling’ and flipping it to indicate that the agency would help fill dentists’ empty appointment books with new patients.
Copy for printer advert
This client wanted something short and snappy, that they could put on flyers and also in their shop window to attract passersby.
Branding copy for veterinary website
Conceptual copywriting and web content for a group of veterinary practices that serve both farm and domestic animals. I took inspiration from the much-loved hymn (and television series) ‘All Creatures Great and Small’.
Concept and copy for dental advert
This advert was to be placed in the programme booklet for a classical music concert, so I wanted to do something eye-catching but also linked to the event.
Copy and design for charity flyer
Working pro bono, I designed this leaflet for a community initiative to sponsor Syrian refugees. They liked it so much, they decided to also turn it into a roller banner for use at events.
Copy for accountancy firm
Conceptual copywriting and content for a London-based accountancy firm whose focus is on business growth.
Charity Photobook (photos and text)
This was a book I was commissioned to create (writing, photography and book design) for the 20th anniversary of a garden charity in the south of France.
The Queen and I (photo and article)
Example of an article from my column, written under a nom de plume, in the award-winning Honest Cooking online magazine.
Colour Psychology (blog post)
Example of blog content I wrote for Dulux’s global social engagement website Let’s Colour (no longer live). More examples are available upon request.
Grand Union Canal, Buckinghamshire
What to Eat When You’re Hung Over (photo)